Monday, February 20, 2012

It's Hard to Be a Little Girl..When You're Not

It started with the denial of a growing health crisis.

Nearly 40% of Georgia's children are overweight or obese -- the second-highest rate in the nation -- yet 50% of Georgians don't consider child obesity a problem. What's more, 75% of parents of obese children don't think they have a problem on their hands, according to Children's Healthcare of Atlanta, the state's largest pediatric health care system.

In response, Children's Healthcare crafted an ad campaign intended to highlight the roles of parents and caregivers in the widening epidemic. The posters and TV spots of obese children with doleful eyes were as stark as their accompanying messages: "Being fat takes the fun out of being a kid," and "It's hard to be a little girl if you're not," to name a few.

Maybe people need to have an exaggeration of reality thrown in their face to finally do something about it. Maybe using kids to evoke feelings is too much? What do you think?

Read the full article.

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